Webmaster Tools

Webmaster Tools

Google is the biggest way of traffic search engine. Google webmaster tool is a google SEO tool that provides data and configuration on your site. The internet is a crowded place.  More than an SEO, you need to assess and analyse the health of your website. keywords that are returning good traffic, pages are getting more ranking, getting more click-through rate(CTR) of your website. You also need to keep track of errors that search engine bots might encounter while crawling your website, sitemaps that need to be submitted and incoming links. 
Google helpfully provides an array of resources to make these tasks easier. Grouped together under Google webmaster tools they offer insights into the health and performance of your website that you can use as a lever for improvement. 

Google webmaster tools mainly do,

• Detailed information about search Queries
• Updates about crawl errors. 
• Links that are generating the maximum traffic in website pages for getting more user's. 
• Upload and update sitemaps.
  

 steps to submit your blog in webmaster tools,  

step 1

Sing In your G mail account & go to Google webmaster tools. Then you’ll be provided with several options to verify that you manage the site. 

Step 2

Add your site in google web master tools.

Step 3 

Open your webmaster tools dashboard. 

Step 4 

Verify your blogger in Google.

Step 5

5 methods to verify site with webmaster tools and your blog.

• HTML file-upload. 
• HTML tag. 
• Domain name provider. 
• Google analytics. 
• Google tag manager. 

Summary

For getting traffic from google you need to make your site or blog visible in the search results. Google webmaster tools has lots of function that will be important for both new and old blogs. 

Nincy Johns.

On Page SEO Optimisation

                                On Page SEO Optimisation

On page SEO optimisation refers to all the things that we can do ON our website to increase the ranking our page.  Snippet is one of the most important element of  on page SEO optimisation. The word snippet means that a small section of text or source code that can be inserted into the code of a programme or web page. Snippet provide an easy way to implement commonly used code into a large section code. Main On page SEO optimisations are, 

• Title optimisation
• Meta description
• Body Section
• Image optimisation
• Content optimisation
• Keyword optimisation
• Authorship optimisation

Title optimisation

Page titles are the most important factors on site. All pages and post should have it's own title. Page title helps user's to find their search result quickly. Page title must be unique and attractive. It helps to achieve more ranking. Important elements of title optimisation are given below, 

1. Title must be unique. 
2. Give focusing keyword as tittle name. 
3. Title must be more impressive and attractive. 
4. Title should have minimum 3 or more words in it. 
5. Repetition of title name is not allowed. 
6. Pixel width of  title is 5:12. 
7. Capital letters are not used in title name. 
8. Spelling and grammar of title must be correct. 

Meta description

Meta description are an important place to include relevant keywords for the content. As these are used with the search result when the page is listed. it include a short description about the webpage. Repetition of meta description content is not allowed. it is more useful to use the focusing keyword in the meta description.  Rules of meta description are, 

1. Meta description must be add a short description about webpage. 
2. Spelling and grammar of description must be correct. 
3. Duplication of meta description is not allowed. 
4. It must be more impressive and attractive. 
5. it includes 155-160 characters per page. 

Body section

     

Body section is the important portion of webpage. When write an article, we should break up our content into smaller sections it make it easier for people to read. These sections can be given heading. H1, H2, H3, H4 etc tags are mainly used to make new paragraphs. H1 tags are reserved for main page title. H2, H3 tags are used to subsequent heading. Keyword rich headlines are more useful. Main elements and rules of body section are given below, 

1. Body section of webpage must be keyword rich. 
2. Divide contents into small sections. 
3. Give important to H1 tags. 
4. H2, H3, H4 tags must be meaningfully. 

Image optimisation

Using images with content is a great way to attract more user's. Images helps to break up boring from large text. We can use image optimisation to improve site ranking. All uploaded images have title, so use the title as page title. Including relevant keywords can help user's to find the site when searching on Google images. 

Content optimisation

Content optimisation is a balancing between optimising the content for search engines and for the audience the content is intended for. Content must be started from focusing keyword. Their is no need to add the keywords in bold letter. Content must be attractive and meaningfully. In content optimisation always give preference to user's. 

Keyword optimisation 

Keyword optimisation is the act of  analysing and selecting the best keywords to get a qualified search engines in the website. Keyword optimisation is a critical step because selecting of bad keywords may effect  the whole page and website. 

Authorship optimisation

Authorship optimisation means that editorial power. It is the way for authors to connect with Google profile to their published content to create ownership. Google plus included our personal data and profile picture also. So that  viewers can understand more about the author. 

Summary

These techniques are helps to improve On page SEO optimisation. it helps to improve the ranking of  our page.

Nincy Johns

Seo History and Google Updates

                                             SEO HISTORY

 Search Engine Optimization is a type of methodology of techniques that used to increase the amount of visitors to website by obtaining a high ranking placement in the search result page. "SEO STARTER GUIDE" is one of the most helpful site to get us a complete picture about Search Engine Optimization. In google we can available different types of websites. Websites are created by webmasters. Simply we can say that webmaster is a person who responsible for maintaining one or many websites. Webmaster's who always focuses their skills to maintain the integrity of website is known as white-hat SEO's . They use only fresh and relevant contents only.  Black-hat SEO's doesn't obey search engine guidelines. They always use duplicate content. Keyword stuffing is a black hat SEO strategy that means directly  or deceptively including a target number of keywords numerous times on a page.

After 2010 google noted that  more user's are trust google to their search. Google has their own algorithm. Google changed their algorithm to improve the quality and accuracy. Page rank is an algorithm used by google search to rank websites in their search engine result. The major google updates are listed below, 

                                                   Major  Google Updates

• Panda Updates - 2011 February

• Penguin Updates - 2013 October

• Pigeon updates - 2014 July 
• EMD Updates - 2012 September
• Parked domian - 2012 April
• Humming Bird - 2016 September
• Rank Brain - 2015 October
• Mobile Friendly - 2015 April

Panda Updates

Google's panda updates is a search filter. It is a content spamming related updates. It helps to stop poor quality content from working their way into google's top search result. Panda 4.0 is a very famous update. Different types of content spamming are listed below, 

1. Duplication  contents plagiarism

2.Low quality contents

3.Spelling mistakes

4.Content spinning

5.Keyword stuffing

6.Tinny page

Google do these updates to stabilise their quality. 

Penguin Updates

Penguin Updates is the updates against link spamming. Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming. Google may have released Penguin 3.0 on October 18, 2014. Different types of link spamming are listed below, 

1. Low quality links. 

2. Link buying or selling.

3. Link exchange.

4. Comment Spamming.

5. Junky links. 

6. Wiki spamming.

7. Guest blogging.

Pigeon Updates

Local SEO related updates is known as pigeon Updates. Pigeon updates is more useful, accurate and relevant. Local listing is very important in Pigeon updates. This update was released on July 24, 2014. It aims to increase the ranking of local listing in a search.

1. Place marking.
2. website visibility.
3. Address & details.
4. Jio tagging and location map details.
5. Related person must be interact. 

EMD Updates (Exact Match Domain ) 

Google launched a new update in September 2012 is known as Exact Match Domain update. EMD update is a filter to prevent poor quality websites. Websites are compete for exactly match domain names. So they booked more websites in focusing keyword.they cant't able to maintain all websites.  It is a filter to prevent low quality exactly matched domain.

Parked Domain Update

Parked domain update means that registration of an internet domain name without that domain being associated with any services such as e-mail or website . Simply we can say that parked domain update is a domain name that points to your main website on your account.  When we book a domain name and doesn't do anything to achieve for a particular period  we get parked domain penalty.  

Humming Bird update

It is a search algorithm used by google. Humming bird update is a semantic search result. That means this update is for deep search users. After Humming bird update google become more accurate and update. 

Rank Brain Update

 

Google using a machine learning technology is known as Rank brain. it helps to deliver search results. In rank brain system search engine can achieve results depending upon users search nature. This technology gives detailed information to user and behave like a human brain.

Mobile Friendly Update

On April 21, 2015 google released mobile friendly update. Websites design to give a boost to mobile friendly pages in googles mobile search result. User's get information on their mobile without tap or zoom the text. On 2016 google update the 2nd version of  mobile friendly update. 

Conclusion

All google updates are  helps to protect the quality and accuracy of google. Google updates are works like a filter and eliminate all duplication's and frauds from it. So that user's get correct and stable answers from google. 

NINCY JOHNS.