Seo History and Google Updates

                                             SEO HISTORY

 Search Engine Optimization is a type of methodology of techniques that used to increase the amount of visitors to website by obtaining a high ranking placement in the search result page. "SEO STARTER GUIDE" is one of the most helpful site to get us a complete picture about Search Engine Optimization. In google we can available different types of websites. Websites are created by webmasters. Simply we can say that webmaster is a person who responsible for maintaining one or many websites. Webmaster's who always focuses their skills to maintain the integrity of website is known as white-hat SEO's . They use only fresh and relevant contents only.  Black-hat SEO's doesn't obey search engine guidelines. They always use duplicate content. Keyword stuffing is a black hat SEO strategy that means directly  or deceptively including a target number of keywords numerous times on a page.

After 2010 google noted that  more user's are trust google to their search. Google has their own algorithm. Google changed their algorithm to improve the quality and accuracy. Page rank is an algorithm used by google search to rank websites in their search engine result. The major google updates are listed below, 

                                                   Major  Google Updates

• Panda Updates - 2011 February

• Penguin Updates - 2013 October

• Pigeon updates - 2014 July 
• EMD Updates - 2012 September
• Parked domian - 2012 April
• Humming Bird - 2016 September
• Rank Brain - 2015 October
• Mobile Friendly - 2015 April

Panda Updates

Google's panda updates is a search filter. It is a content spamming related updates. It helps to stop poor quality content from working their way into google's top search result. Panda 4.0 is a very famous update. Different types of content spamming are listed below, 

1. Duplication  contents plagiarism

2.Low quality contents

3.Spelling mistakes

4.Content spinning

5.Keyword stuffing

6.Tinny page

Google do these updates to stabilise their quality. 

Penguin Updates

Penguin Updates is the updates against link spamming. Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming. Google may have released Penguin 3.0 on October 18, 2014. Different types of link spamming are listed below, 

1. Low quality links. 

2. Link buying or selling.

3. Link exchange.

4. Comment Spamming.

5. Junky links. 

6. Wiki spamming.

7. Guest blogging.

Pigeon Updates

Local SEO related updates is known as pigeon Updates. Pigeon updates is more useful, accurate and relevant. Local listing is very important in Pigeon updates. This update was released on July 24, 2014. It aims to increase the ranking of local listing in a search.

1. Place marking.
2. website visibility.
3. Address & details.
4. Jio tagging and location map details.
5. Related person must be interact. 

EMD Updates (Exact Match Domain ) 

Google launched a new update in September 2012 is known as Exact Match Domain update. EMD update is a filter to prevent poor quality websites. Websites are compete for exactly match domain names. So they booked more websites in focusing keyword.they cant't able to maintain all websites.  It is a filter to prevent low quality exactly matched domain.

Parked Domain Update

Parked domain update means that registration of an internet domain name without that domain being associated with any services such as e-mail or website . Simply we can say that parked domain update is a domain name that points to your main website on your account.  When we book a domain name and doesn't do anything to achieve for a particular period  we get parked domain penalty.  

Humming Bird update

It is a search algorithm used by google. Humming bird update is a semantic search result. That means this update is for deep search users. After Humming bird update google become more accurate and update. 

Rank Brain Update

 

Google using a machine learning technology is known as Rank brain. it helps to deliver search results. In rank brain system search engine can achieve results depending upon users search nature. This technology gives detailed information to user and behave like a human brain.

Mobile Friendly Update

On April 21, 2015 google released mobile friendly update. Websites design to give a boost to mobile friendly pages in googles mobile search result. User's get information on their mobile without tap or zoom the text. On 2016 google update the 2nd version of  mobile friendly update. 

Conclusion

All google updates are  helps to protect the quality and accuracy of google. Google updates are works like a filter and eliminate all duplication's and frauds from it. So that user's get correct and stable answers from google. 

NINCY JOHNS.