On Page SEO Optimisation
On page SEO optimisation refers to all the things that we can do ON our website to increase the ranking our page. Snippet is one of the most important element of on page SEO optimisation. The word snippet means that a small section of text or source code that can be inserted into the code of a programme or web page. Snippet provide an easy way to implement commonly used code into a large section code. Main On page SEO optimisations are,
Keyword optimisation is the act of analysing and selecting the best keywords to get a qualified search engines in the website. Keyword optimisation is a critical step because selecting of bad keywords may effect the whole page and website.
- Title optimisation
- Meta description
- Body Section
- Image optimisation
- Content optimisation
- Keyword optimisation
- Authorship optimisation
Title optimisation
Page titles are the most important factors on site. All pages and post should have it's own title. Page title helps user's to find their search result quickly. Page title must be unique and attractive. It helps to achieve more ranking. Important elements of title optimisation are given below,
- Title must be unique.
- Give focusing keyword as tittle name.
- Title must be more impressive and attractive.
- Title should have minimum 3 or more words in it.
- Repetition of title name is not allowed.
- Pixel width of title is 5:12.
- Capital letters are not used in title name.
- Spelling and grammar of title must be correct.
Meta description
Meta description are an important place to include relevant keywords for the content. As these are used with the search result when the page is listed. it include a short description about the webpage. Repetition of meta description content is not allowed. it is more useful to use the focusing keyword in the meta description. Rules of meta description are,
- Meta description must be add a short description about webpage.
- Spelling and grammar of description must be correct.
- Duplication of meta description is not allowed.
- It must be more impressive and attractive.
- it includes 155-160 characters per page.
Body section
Body section is the important portion of webpage. When write an article, we should break up our content into smaller sections it make it easier for people to read. These sections can be given heading. H1, H2, H3, H4 etc tags are mainly used to make new paragraphs. H1 tags are reserved for main page title. H2, H3 tags are used to subsequent heading. Keyword rich headlines are more useful. Main elements and rules of body section are given below,
- Body section of webpage must be keyword rich.
- Divide contents into small sections.
- Give important to H1 tags.
- H2, H3, H4 tags must be meaningfully.
Image optimisation
Using images with content is a great way to attract more user's. Images helps to break up boring from large text. We can use image optimisation to improve site ranking. All uploaded images have title, so use the title as page title. Including relevant keywords can help user's to find the site when searching on Google images.
Content optimisation
Content optimisation is a balancing between optimising the content for search engines and for the audience the content is intended for. Content must be started from focusing keyword. Their is no need to add the keywords in bold letter. Content must be attractive and meaningfully. In content optimisation always give preference to user's.
Keyword optimisation
Authorship optimisation
Authorship optimisation means that editorial power. It is the way for authors to connect with Google profile to their published content to create ownership. Google plus included our personal data and profile picture also. So that viewers can understand more about the author.
Summary
These techniques are helps to improve On page SEO optimisation. it helps to improve the ranking of our page.
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